MuseumPASSmusées, operating in the cultural and tourism sector, aimed to improve access to museums but relied on a physical pass that limited efficiency and user insights. A digital mobile app was introduced in 2022 to provide access to over 240 Belgian museums and capture user data. This digital solution increased accessibility, reduced helpdesk inquiries, enabled data-driven insights, and strengthened customer engagement and loyalty, with more than 130,000 downloads.











































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