One website for a better Digital Experience: Attentia’s #OneAttentia transformation

To improve its customer journey and online presence, Attentia partnered with ACA Group to create a future-proof website. By replacing multiple fragmented platforms into one website, Attentia optimized their #OneAttentia experience. Customers can now easily access the right services while enjoying increased efficiency, stronger branding, and greater engagement.

Challenge

Attentia faced a fragmented online presence with separate websites for different target groups and outdated platforms, leading to a confusing customer journey and the need for a cohesive digital strategy.

Solution

Attentia partnered with ACA Group to develop a flexible and adaptable website using DatoCMS and Netlify. This streamlined content management and improved their overall customer experience. The new website was designed to be customer-centric, fitting in with the #OneAttentia strategy.

Collaboration

We used the agile way-of-working, allowing Attentia's small internal team to collaborate closely with ACA Group in weekly demo sessions.

The result

Attentia successfully launched its new corporate website and brings its fragmented online presence together into one platform. The new website supports branding, improves SEO, simplifies the customer experience, and increases conversion rates. It functions as a knowledge hub, providing customers with all the information they need.

“When I joined Attentia in September 2022, the company’s structure and online presence were highly fragmented, with separate websites for different target groups and business entities”, says Steve De Veirman, Manager Marketing, Communications & Digital at Attentia. “Additionally, these websites were built on outdated Drupal and WordPress platforms, leading to a clunky customer journey and considerable confusion for our visitors. We knew change was necessary.

New #OneAttentia strategy, new website

At the heart of the #OneAttentia strategy is the customer. “We wanted to create a seamless customer journey for all clients, regardless of their organization’s size”, Steve explains.

The development of a new website was more than a technical update—it was part of a broader transformation. “The need for a new corporate website emerged in 2021, but as the organization evolved, it took time to chart a clear direction.”

The focus was on crafting a customer-centric experience, independent of Attentia’s internal structure. “The website couldn’t simply mirror our organization. It had to align directly with the questions and needs of our customers and prospects. Clients don’t differentiate between a small or large business; they just want solutions. This required a new organizational model, which the website needed to reflect.”

Consequently, the new website had to combine technological and strategic advancements to support the #OneAttentia vision.

Attentia selected ACA Group after a thorough evaluation. “ACA offered the perfect blend of price, flexibility, and technical expertise”, says Steve.

The website was built using DatoCMS and Netlify, allowing Attentia to easily manage content while strengthening its online presence. ACA developed custom features, such as an office locator and dynamic content management system, integrated with job and training pages.

“This solution delivers maximum efficiency. With reusable templates and components, our marketers can quickly create new pages and content without needing technical skills,” Steve adds.

We wanted a website that not only looked great but also presented our services clearly and simply to visitors. ACA Group understood this perfectly and delivered a solution that enables us to add content quickly and efficiently without reinventing the wheel.

Steve De Veirman

Manager Marketing, Communications & Digital

Steve De VeirmanManager Marketing, Communications & Digital

The project followed an agile methodology, with Attentia’s small internal team—a digital marketer and a business analyst—working closely with ACA in weekly demo sessions and production tests.

“From the time I joined in September 2022, ACA demonstrated great flexibility and understanding of our evolving needs”, says Steve.

Despite budgetary constraints, ACA remained a dependable partner. “They took responsibility, adjusted costs, and consistently delivered quality. Their flexibility, creativity, and willingness to think along were invaluable”, he adds.

On December 12, 2023, Attentia successfully launched its new corporate website. “The site is not just our calling card; it also reflects our new organizational model”, Steve notes. “We’ve replaced a fragmented online presence with a unified experience that embodies the #OneAttentia vision.”

The impact has been evident in both branding and technical performance, including improved SEO, an optimized customer journey, and higher conversion rates. “The website now serves as a knowledge center for customers, providing all the information they need.”

Let's work together!

Wondering if we can help you with your next website project?

Let's work together!

Wondering if we can help you with your next website project?

Let's work together!

Wondering if we can help you with your next website project?

Let's work together!

Wondering if we can help you with your next website project?

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