Ketnet wherever and whenever thanks to a new Ketnet eco system

To align business, technology, and user needs, ACA Group facilitated strategic sessions with Ketnet’s editorial team, management, and VRT’s technology department.

Key steps taken during this process:

Along with establishing a clear vision, we also launched a Discovery pathway. Over the course of this pathway, we had various interviews with core users of the Ketnet ecosystem, i.e. children aged 6 to 13. This taught us how they used the Ketnet products at the time and what their expectations are. In addition, through observations, we also looked at which other digital products they are using and why they like these products. In doing so, we defined the main features that create added value for children.

Based on the results of this Discovery phase, we worked up various prototypes and proof-of-concepts to experiment with the opportunities defined earlier on and to run our findings and Ketnet’s vision by the children. Further to a few iterations, we came up with beta versions and fully finished features.

Since the launch of the new Ketnet ecosystem, the platform has continuously evolved to meet the needs of its young audience. The new app and website offer a smooth, engaging experience, bringing together video, games, and interactive storytelling in a way that resonates with children aged 6 to 13.

By integrating user feedback and data-driven insights, the platform has grown into a dynamic digital space that keeps children entertained, informed, and engaged. Features such as the video zone and interactive content have significantly increased user engagement, while ongoing updates ensure the platform remains fresh and relevant.

More than just a one-time launch, this transformation has set the foundation for a future-proof ecosystem. Through continuous iteration and innovation, Ketnet continues to offer an enriching digital experience... wherever and whenever its audience wants it!